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In addition to making all the necessary steps to deal without a technical cofounder (problem: can't iterate without code, solution: crash course in Python progr

by patio11 15y ago

In addition to making all the necessary steps to deal without a technical cofounder (problem: can't iterate without code, solution: crash course in Python programming then), Tracy also really, really works angles that many technical founders wouldn't consider. I did a wee bit of work with her at 500 Startups -- my favorite example of several is that she produced an actual, honest to God, on-dead-tree photo book of her paying customers' wares. It was extraordinarily compelling, both as a product (I have recent experience with wedding product photo books, mostly produced on 1000x the budget of that), as a sales channel for her company, and clearly the hackiest use of paper I've ever seen in a software company.

limedaring 15y ago
Oh goodness, thanks Patrick — that really means a lot. Funny, we just announced the 2nd version of the Lookbook a couple days ago, and it's going to be a whole new challenge, since we're working with over 3x the number of vendors and in multiple wedding verticals rather than just invitations. I'll have to send you the new one once it's released in a month. :)
- melissamiranda 15y ago
  The look book was awesome, it brought all the invitations on the site to life. You could curl up on a couch and flip through beautiful stationery at your own leisure. It made it a pleasure rather than a chore by simple getting it off the computer. Tracy, where were you when I got married? I was impressed that Tracy had to learn pdf scripting to pull it off, she learns just about anything, and fast.
  - limedaring 15y ago
    Mmmm alas, I didn't learn PDF scripting (eugh, one of the reasons why I dropped my original startup idea) — it was all painfully done by hand in InDesign. That said, we're looking at scripting for this time around!
    - thinkmaya 15y ago
      very cool Tracy! I think it takes a certain kind of skill to marry our strengths with customer needs and build something that wins. Great job on the lookbook!

by patio11 15y ago

limedaring 15y ago

Oh goodness, thanks Patrick — that really means a lot. Funny, we just announced the 2nd version of the Lookbook a couple days ago, and it's going to be a whole new challenge, since we're working with over 3x the number of vendors and in multiple wedding verticals rather than just invitations. I'll have to send you the new one once it's released in a month. :)

melissamiranda 15y ago
The look book was awesome, it brought all the invitations on the site to life. You could curl up on a couch and flip through beautiful stationery at your own leisure. It made it a pleasure rather than a chore by simple getting it off the computer. Tracy, where were you when I got married? I was impressed that Tracy had to learn pdf scripting to pull it off, she learns just about anything, and fast.
- limedaring 15y ago
  Mmmm alas, I didn't learn PDF scripting (eugh, one of the reasons why I dropped my original startup idea) — it was all painfully done by hand in InDesign. That said, we're looking at scripting for this time around!
  - thinkmaya 15y ago
    very cool Tracy! I think it takes a certain kind of skill to marry our strengths with customer needs and build something that wins. Great job on the lookbook!