Amazon has also optimized returns (for itself) by making its sellers eat the cost of those returns, one way or another. That's not all that controversial, but w

Amazon has also optimized returns (for itself) by making its sellers eat the cost of those returns, one way or another. That's not all that controversial, but when you consider what Amazon recommends people buy, it becomes obvious that they have no problem recommending garbage because they don't care if it gets returned. They won't eat that cost. They get the profit from the sale, then let everyone else work it out.