Automotive pricing is complicated. The cost probably was predicted to be profitable at some point, but costs change over time and changing cost targets is diffi

Automotive pricing is complicated. The cost probably was predicted to be profitable at some point, but costs change over time and changing cost targets is difficult. Here's some random speculation: * The amount a vehicle costs to produce decreases dramatically depending on how many you're producing because of economies of scale, vendors charging less, and higher negotiating power in volume. They're currently not producing at the scale they expected, so their production costs are inherently higher. * It's extremely difficult to know where you can cut costs in ways that won't affect customers significantly at design time. If you're a new startup in a competitive market, a bad reputation is a death sentence. It might be worth starting out conservatively and cutting those costs when you have better data. * They went through production/design in one of the worst supplier markets in decades. Production costs might have increased due to last minute part changes, now they need to claw that back down again. Etc.