>I think that the article posted is people acting rationally based on the incentives and markets in their life. The position is that many people do _not_ act r

>I think that the article posted is people acting rationally based on the incentives and markets in their life. The position is that many people do _not_ act rationally. So the argument is make the choices that are best for most the default, but at the same time don't force that choice, for those that would pick an alternative. It does set up an incentive to influence that choice, but often that is the case we already have today. Making the choice of a default explicitly part of how both public and private services are delivered, including both the data-driven analysis of better outcomes and the UX work expose the default seems to be worth it. The alternative is a choice still getting made, but getting made either arbitrarily or with more nefarious influence.