> I have a strong suspicion that all the Big Tech companies that collect lots of > intimate data about people are employing sociologists to analyze that data N

> I have a strong suspicion that all the Big Tech companies that collect lots of > intimate data about people are employing sociologists to analyze that data No need for speculation Facebook got caught experimenting on their users to see the impact of the news feed on their emotional state: https://www.theguardian.com/technology/2014/jun/30/facebook-emotion-study-breached-ethical-guidelines-researchers-say https://www.theguardian.com/technology/2014/jun/30/facebook-...