I'm not sure if they're going after a single podcast show, or after podcast apps. If the latter, it's probably just making available Canadian made podcasts to s

I'm not sure if they're going after a single podcast show, or after podcast apps. If the latter, it's probably just making available Canadian made podcasts to some amount of Canadian made podcast and promoting them in recommendations and listings. If the former, it's a bit more strange, maybe inviting guests that are Canadians on the show, for some amount of episodes?