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Does anyone have examples of popular / name brand products that are pushed down in ranking due to this? I would love to see for myself how this looks in practic

Does anyone have examples of popular / name brand products that are pushed down in ranking due to this? I would love to see for myself how this looks in practice

granzymes 3y ago
Here's one of the examples that the FTC cites in its complaint (at page 27): https://www.amazon.com/Pilot-Retractable-Rollerball-Extra-Refillable/dp/B00MBL5BX2/ref=sr_1_11?crid=91VWVLCUB2PI&keywords=pilot+g2+red+retractable+rollerball+pens&qid=1696439775&s=office-products&sprefix=pilot+g2+red+retractable+rollerball+pens%2Coffice-products%2C152&sr=1-11 https://www.amazon.com/Pilot-Retractable-Rollerball-Extra-Re... Compare it to this listing for a very similar product: https://www.amazon.com/Pilot-Retractable-Rollerball-Ultra-0-38mm/dp/B09R86PMNX/ref=sr_1_4?crid=91VWVLCUB2PI&keywords=pilot+g2+red+retractable+rollerball+pens&qid=1696439900&s=office-products&sprefix=pilot+g2+red+retractable+rollerball+pens%2Coffice-products%2C152&sr=1-4 https://www.amazon.com/Pilot-Retractable-Rollerball-Ultra-0-... You'll see that in the FTC's example, you need to click to see more buying details and that at the time of this comment the lowest price is $14.28 with free shipping (on October 12th for my location). In the other example, the "buy box" highlights the best offer of $9.99 with free shipping (on October 5th for my location).
- helen___keller 3y ago
  Thanks! I had misunderstood what “buy box” is As a consumer I definitely avoid products with no buy box. I thought it was only related to Amazon fulfillment (which in turn I use as a proxy for being likely to receive the product on time and undamaged)
  - _jal 3y ago
    That's funny. I _only_ buy things from Amazon that are not shipped by Amazon. Their logistics are utter garbage for me - part of it is an urban setting with nowhere to leave things, part of it is that they don't give a shit, and leave things.
- AlanYx 3y ago
  That first example is eye-opening for me. I always thought that when Amazon doesn't show a buy button on the product page, it's because that product is not currently available to be shipped from Amazon.
  - granzymes 3y ago
    That's one possibility! But Amazon also hides the buy box when the only offers are not what Amazon considers "competitive" because it hurts their brand if consumers see shitty deals. In this example, the pens with the buy box are 50% cheaper and have much faster shipping.
    - AlanYx 3y ago
      They're not the same pens though (extra fine v. ultra fine). I can understand why the FTC is concerned. This has the potential to be worse for competition than MFN agreements, because it forces any supplier whose products might end up on Amazon to police its entire distribution network for minimum pricing.* It also forces suppliers to crack down on (legal, authentic) grey market imports, even if those are never sold on Amazon, or risk losing the ability to effectively sell on Amazon. * Moreover, that minimum pricing has to be sufficiently high to account for Amazon's cost structure, even if other competing vendors are more efficient.
      - granzymes 3y ago
        I was offering the comparison because those two pens should be priced within a few cents of eachother (the difference is the tip width and ironically "extra fine" is more expensive). If the products were the same then there would only be one product page and the $9.99 offer would be the highlighted deal. The fact that one product has the buy box at $9.99 and 1-day shipping and the other product does not have the buy box at $14.28 and 8-day shipping lets us infer that $14.28 is not a competitive price for these pens and there may be a cheaper price elsewhere (likely closer to $9.99).
        taeric 3y ago

Does anyone have examples of popular / name brand products that are pushed down in ranking due to this? I would love to see for myself how this looks in practice

granzymes 3y ago

Here's one of the examples that the FTC cites in its complaint (at page 27): https://www.amazon.com/Pilot-Retractable-Rollerball-Extra-Refillable/dp/B00MBL5BX2/ref=sr_1_11?crid=91VWVLCUB2PI&keywords=pilot+g2+red+retractable+rollerball+pens&qid=1696439775&s=office-products&sprefix=pilot+g2+red+retractable+rollerball+pens%2Coffice-products%2C152&sr=1-11 https://www.amazon.com/Pilot-Retractable-Rollerball-Extra-Re... Compare it to this listing for a very similar product: https://www.amazon.com/Pilot-Retractable-Rollerball-Ultra-0-38mm/dp/B09R86PMNX/ref=sr_1_4?crid=91VWVLCUB2PI&keywords=pilot+g2+red+retractable+rollerball+pens&qid=1696439900&s=office-products&sprefix=pilot+g2+red+retractable+rollerball+pens%2Coffice-products%2C152&sr=1-4 https://www.amazon.com/Pilot-Retractable-Rollerball-Ultra-0-... You'll see that in the FTC's example, you need to click to see more buying details and that at the time of this comment the lowest price is $14.28 with free shipping (on October 12th for my location). In the other example, the "buy box" highlights the best offer of $9.99 with free shipping (on October 5th for my location).

helen___keller 3y ago
Thanks! I had misunderstood what “buy box” is As a consumer I definitely avoid products with no buy box. I thought it was only related to Amazon fulfillment (which in turn I use as a proxy for being likely to receive the product on time and undamaged)
- _jal 3y ago
  That's funny. I _only_ buy things from Amazon that are not shipped by Amazon. Their logistics are utter garbage for me - part of it is an urban setting with nowhere to leave things, part of it is that they don't give a shit, and leave things.
AlanYx 3y ago
That first example is eye-opening for me. I always thought that when Amazon doesn't show a buy button on the product page, it's because that product is not currently available to be shipped from Amazon.
- granzymes 3y ago
  That's one possibility! But Amazon also hides the buy box when the only offers are not what Amazon considers "competitive" because it hurts their brand if consumers see shitty deals. In this example, the pens with the buy box are 50% cheaper and have much faster shipping.
  - AlanYx 3y ago
    They're not the same pens though (extra fine v. ultra fine). I can understand why the FTC is concerned. This has the potential to be worse for competition than MFN agreements, because it forces any supplier whose products might end up on Amazon to police its entire distribution network for minimum pricing.* It also forces suppliers to crack down on (legal, authentic) grey market imports, even if those are never sold on Amazon, or risk losing the ability to effectively sell on Amazon. * Moreover, that minimum pricing has to be sufficiently high to account for Amazon's cost structure, even if other competing vendors are more efficient.
    - granzymes 3y ago
      I was offering the comparison because those two pens should be priced within a few cents of eachother (the difference is the tip width and ironically "extra fine" is more expensive). If the products were the same then there would only be one product page and the $9.99 offer would be the highlighted deal. The fact that one product has the buy box at $9.99 and 1-day shipping and the other product does not have the buy box at $14.28 and 8-day shipping lets us infer that $14.28 is not a competitive price for these pens and there may be a cheaper price elsewhere (likely closer to $9.99).
      - taeric 3y ago