How is Facebook comparable to Spotify or Apple Music, let alone iTunes? Are these payments made for music used in reels (similar to TikTok), where the music is

How is Facebook comparable to Spotify or Apple Music, let alone iTunes? Are these payments made for music used in reels (similar to TikTok), where the music isn't the point of the video, and might be used only for a few seconds, as compared to a platform where someone is listening to (and paying for!) music deliberately, and for its own sake?