This is somewhat misguided. Unless it results in a very specific breakup, it won't be what consumers actually want from the market. A lot of what drives me to A

This is somewhat misguided. Unless it results in a very specific breakup, it won't be what consumers actually want from the market. A lot of what drives me to Amazon is shipping. Smaller retailers can't scale this at all, so what's needed is a company that just does the fulfillment side of things with Amazon-level speed.