3 ms·
One of the big revelations I had when I worked with a marketing team the first time was so long as you pay the fee and have a good enough write-up, you'll get j
by passwordoops 3y ago
One of the big revelations I had when I worked with a marketing team the first time was so long as you pay the fee and have a good enough write-up, you'll get just about any award. No one checks the claims, just waits for the check to clear.
That year we "won" the Red Herring, WEF Innovator, and I want to say Red Dot, and a couple of others for stuff that was not innovative, nor applicable to half the stuff we claimed it was. Of course we were also a Top Place to Work according to several big publications in spite of the dysfunction and high turnover.
- bradfa 3y agoThese are generally referred to as "pay to play" awards. They're very common. People who are in the industry generally know which awards are real and which are just "pay to play" type. But for customers who aren't as clued in, more awards always looks better!
- registeredcorn 3y agoOut of interest, can you think of any that are legit? I'd like to know what to keep an eye out for.
- passwordoops 3y agoIt's very much industry-niche specific. For example, the company I referenced above's best honors came from the American Geophysical Union, but that's (mostly) academics voting for something that truly did change the field. But in parallel I know the American Chemical Society's equivalent can be bought. For sure I no longer pay any attention to broad general tech awards. It's like those "X under X" lists. About half are rich kids with connections and good photo ops and/or committing fraud.