You're dreaming if you think the merchant is abandoning margins to finance card companies because they bring business he's convinced he wouldn't have had otherw

You're dreaming if you think the merchant is abandoning margins to finance card companies because they bring business he's convinced he wouldn't have had otherwise: he's making everyone, cash payers included, pay the 3% premium, keeps his margin, fattens the credit providers, the credit consumers get their 3% back, the cash payers do not, the merchant doesn't give a damn and is paid his margin as before, plus a bit more for cash payers. You thought... prices were dynamically changing per acquisition channel, or that credit borrowers were "privileged" because they took a credit risk and got a "reward" coming from... the merchant ??? Man, what a beautiful world that would have been :(