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The way Mr. Pratchett describes the ad, it reminds me a lot of the ads one of his characters kept adding to their "moving pictures" in the book of the same name

• entuno 3y ago
  This (older) article states that he only switched publishers from Moving Pictures onwards: https://gmkeros.wordpress.com/2011/09/02/terry-pratchett-and-the-maggi-soup-adverts/ https://gmkeros.wordpress.com/2011/09/02/terry-pratchett-and... > Back in the 90s (starting with Moving Pictures) Terry Pratchett (yet to be knighted) changed his German publisher. So if anything I wonder if it's the other way round - the publisher reading Moving Pictures and thinking that it was a great idea? Or maybe Terry had seen this in older books and written it into the story, not expecting that it would happen to him? The Publisher could even argue that it's a rather meta joke they added into the book, which fits really well - but I don't think I'd want to have that argument.
  • mkl 3y ago
    No, from the same blog post: "Pratchett was not the only one with the soup adverts, I remember at least one Star Trek novel and a few non-franchise ones having the same stuff in it. The whole thing was a holdover from the 50s or 60s, when practices like that were more common, especially with publishers of cheap genre fiction."