Apple actually did die. Think about what happened: They spent 400M to buy NeXT, and after a transition period, they started selling things called Macintoshes th

Apple actually did die. Think about what happened: They spent 400M to buy NeXT, and after a transition period, they started selling things called Macintoshes that were actually NeXT machines. In reality, Apple was acquired by NeXT in a reverse-takeover, and NeXT decided to maintain the Apple and Mac-related brands. It’s more nuänced than that, but effectively that’s what happened.