3 ms·
I got mine almost 2 weeks ago. Didn't read much, I skimmed through alot of it and read around 80 pages (it really is a reference, a manual, not a textbook that
by rcamera 15y ago
I got mine almost 2 weeks ago. Didn't read much, I skimmed through alot of it and read around 80 pages (it really is a reference, a manual, not a textbook that you can read linearly and quickly). My first impressions were:
1) it is a pretty big book;
2) So far, its text has been easier to read than "the 4 steps to epiphany";
3) IMO, its "killer feature" is NOT that it integrates Business Model Canvas content into Customer Development Model, but that it discusses and exemplifies the application of the Customer Development Model to offline businesses as well as online ones.