I think we are using the same word to reference two different things. Equity increasing in value, as has been discussed on HN multiple times, is not a guarante

I think we are using the same word to reference two different things. Equity increasing in value, as has been discussed on HN multiple times, is not a guarantee - and businesses engage all kinds of other businesses for all kinds of help. There are lots of ways to structure a temporary engagement that's mutually beneficial to both parties - in the short & long term.