I’m always kinda bewildered by this idea. I see the plausibility, but over the last 10 or so years, apple has sold itself to people as the tech company that car

I’m always kinda bewildered by this idea. I see the plausibility, but over the last 10 or so years, apple has sold itself to people as the tech company that cares about privacy, so much so that you have to pay a premium and forego the ability to repair their products to enter their walled garden thats supposed to be privacy oriented. Would there be any fear on their part that customers would be upset that the company is now in a position to sell users data or services based on user data? Would this rollout of an ad supported search engine from apple have no backlash and be friction free?