> Google already knows how to make great search engine. It is just 'choosing' not to, so it can make more money from advertisers. I would guess they are trying

> Google already knows how to make great search engine. It is just 'choosing' not to, so it can make more money from advertisers. I would guess they are trying to do both. I'm assuming the search team is 1000s of people with many of them trying to improve it. I think part of the reason search has gotten bad (once you get past the ads) is the SEO spammers. I use DuckDuckGo and it has pretty much the same problem of shitty websites with copied content clogging up the search engine. The more zeroed in I am on some of my searches the more duplicate websites with fucked urls comes into play.