Facebook and Insta seem like they would lend themself well to showing ads related to the content of your timeline. For example a post about a wedding would pair

Facebook and Insta seem like they would lend themself well to showing ads related to the content of your timeline. For example a post about a wedding would pair perfectly with an ad about wedding gifts or nice dresses, no tracking required. Facebook's issue might just be that their entire ad platform is instead built around personalized ads. Revamping their ad network to do well with content ads might not be worth it. Especially since that would cede ground and might compel other jurisdictions to force them out of personalized ads as well.