I'd be willing to bet money that the operative words here are "wants to". As in, they'd like to, and someone floated it as a possibility, but no one on the team

I'd be willing to bet money that the operative words here are "wants to". As in, they'd like to, and someone floated it as a possibility, but no one on the team is actually taking it seriously as a real strategy going forwards. $14/month is a crazy high fee. This is just financial reporters taking a random brainstormed idea out of context and misrepresenting it as a serious strategy to generate headlines and buzz.