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Yes 30k is cheap when the Average cost of a new car is 48k. https://www.moneygeek.com/insurance/auto/average-price-of-a-new-car/ https://www.moneygeek.com/insu

• anaccountforme 3y ago
  Cheaper than the mean perhaps, but again not bottom of the barrel for many of these models. However, even if you want to keep focusing on these being 'cheap' vehicles, it STILL stands out in the industry as highly unusual. Even back in 2015, 96% of vehicles from other manufacturers had these devices (https://www.iihs.org/media/0e14ba17-a3c2-4375-8e66-081df9101ed2/opm7QA/HLDI%20Research/Bulletins/hldi_bulletin_38-28.pdf https://www.iihs.org/media/0e14ba17-a3c2-4375-8e66-081df9101...). It's a pretty easy argument to make that consumers would not be looking specifically for a feature that is near universal elsewhere. It was an abnormality and Hyundai/Kia will, unsurprisingly, pay for it in the long run.
• smsm42 3y ago
  30k car is definitely not "cheap". That statistics is skewed by 1) high-end cars (Bill Gates walks into a bar, everybody's average income doubles) 2) the fact that people that can't afford expensive cars just buy used ones. That doesn't make the new ones less expensive in any way.