> assuming it can sell advertising and search slots at the same price as Google I'd imagine if Apple did launch a search engine (which I don't really believe i

> assuming it can sell advertising and search slots at the same price as Google I'd imagine if Apple did launch a search engine (which I don't really believe is fully within their proficiency wheelhouse, though maybe buying something like Kagi could work?) I'd think they could sell their ads for more than Google does for the same reasons developers make more on iOS compared to Android. All that said I'd really not like to see Apple go down the advertising route. I'm already unhappy with the amount they do and would like to see that shrink, not grow.