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The point is their materials are more ethically sourced and workers are treated better than with those other phones (hence the name). It costs money to do that,
by NoboruWataya 3y ago
The point is their materials are more ethically sourced and workers are treated better than with those other phones (hence the name). It costs money to do that, because you are internalising social costs that other manufacturers are externalising. That explains the price difference and to answer your question the target market is people who care enough about such things to pay it.
- Vinnl 3y agoSlight nuance is that that partially explains the price difference, but I'm fairly sure that it's also largely due to just lacking economics of scale, unfortunately. But they are paving the way, showing how things can be done, setting up the required tooling and documentation, and hopefully thereby influencing (legislation for) the big players to improve. In fact, that's my main justification for spending the money.