It's a great name. It means "fair" as in fair trade. As in not buying, or minimizing as much as you can, buying conflict minerals. First off, the people buying

It's a great name. It means "fair" as in fair trade. As in not buying, or minimizing as much as you can, buying conflict minerals. First off, the people buying this or even considering it, already know what Fair Trade is, to some degree, even if all they know is that, "It's trendy!" Second, the name isn't bad just because someone is ignorant of what it means. Oracle is called Oracle because the Oracle of Delphi was supposed to have exceptional insight to the point of being all-knowing. Just because someone doesn't know what the Oracle of Delphi is/was, or is aware of the broad usage of the term "oracle" doesn't mean it's a bad name. How many people know Nike is the Greek goddess of victory? Doesn't mean it's a bad name just because we refuse to educate people properly.