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I have an inherent distrust of for profit business that uses virtuous adjectives: For example, Jessica Alba's "The Honest Company". In the same way, I am susp
by RcouF1uZ4gsC 3y ago
I have an inherent distrust of for profit business that uses virtuous adjectives:
For example, Jessica Alba's "The Honest Company".
In the same way, I am suspicious of "Fairphone" as a for profit company.
- NateEag 3y agoI have a similar gut reaction to companies using virtuous adjectives in their names. That said, if a company really does value doing things differently, what are they supposed to do? Not say so? Try not to make a profit, guaranteeing they won't be able to make a positive impact? I think it's important to not let the deceitful marketing in the world poison the well for any possibility of honest marketing. From what I can tell, Fairphone is working pretty hard to earn the name.