I think the alternative is that creators/influencers do even more ad-content on their accounts... which ends up with non-paying users getting inundated with ads

I think the alternative is that creators/influencers do even more ad-content on their accounts... which ends up with non-paying users getting inundated with ads + ads baked into content. Only an issue if the subscription model gains traction I suppose. Some businesses (spotify, pandora) would kill to have the success with ads that meta/facebook has had.... and I'm sure during the downturn at the beginning of the year metabook would've killed for the consistent subscription revenue... so really interesting to see where this goes.