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> This only applies to TV or broadcast mediums that are actually observable by a third-party. I think you are mistaken here. The ASA covers (according to their
by NeoTar 3y ago
> This only applies to TV or broadcast mediums that are actually observable by a third-party.
I think you are mistaken here. The ASA covers (according to their website)
- Ads on the internet, smartphones and tablets
- Ad claims on companies’ own websites
- Commercial e-mail and text messages
As an example, here is a ruling against a Facebook advertisement: https://www.asa.org.uk/rulings/aspro-atlantic-medikal-turizm-ticaret-limited-irketi.html https://www.asa.org.uk/rulings/aspro-atlantic-medikal-turizm...
- Nextgrid 3y agoI agree that in theory it covers online ads, my argument is that in practice they have zero visibility on what's happening on there, and the people who are the most at-risk for malicious ads are also the least likely to recognize & report them. Also, looking at your ruling, it doesn't look like any long-term solution has been implemented? Meta got away with it (as usual), the advertiser inherently got away with it by virtue of being based out of reach of UK law enforcement. The whole thing appears to be a waste of time and taxpayer money?