Scams on marketplaces (ads or Amazon or the App Store) parasitize the buyers/viewers and legitimate sellers/advertisers but are symbiotic with the marketplace i

Scams on marketplaces (ads or Amazon or the App Store) parasitize the buyers/viewers and legitimate sellers/advertisers but are symbiotic with the marketplace itself. This creates strong incentives for some PM with the goal of “make number go up” to torpedo any “clean up the marketplace” efforts if they make the number go down- and in the short term all such efforts will make the number go down because these scams are basically exchanging platform trust for revenue today.