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Talking about terrible marketing: they're running an aggressive television campaign in India right now showing a bunch of singing business men in suits chiming
by redwood 15y ago
Talking about terrible marketing: they're running an aggressive television campaign in India right now showing a bunch of singing business men in suits chiming "We are the blackberry boys...."
http://www.youtube.com/watch?v=LducWACdt88 http://www.youtube.com/watch?v=LducWACdt88
This is one of the most obnoxious, male-centric ads I've ever seen and would never float in the west. Sure it's India... but it's sad that a western company thinks it's cool to run something that doesn't fly back home in S. Asia.
- peterhunt 15y agoOh please. I often see female centric ads on western tv and I dont get offended.
- drieddust 15y agoI am not sure about sexist angle but this clearly shows that blackberry have gone berserk. They are trying to change their business centric image by alienating last remaining business users without having a foothold in consumer market. In hindi there is an old saying "Vinash Kale Viprit Budhi" which roughly translates to rational brain stops working when end is near. :)