Yeah it's an essential part of the "guilt economy" for products to advertise marginal improvements to environmental metrics via their purchase. People want to f

Yeah it's an essential part of the "guilt economy" for products to advertise marginal improvements to environmental metrics via their purchase. People want to feel they are better people by using A if it is X% less evil than B, and will pay a premium for A. Something funny about it is that as long as environmentally better products are more expensive, poverty will always be implicitly demonized.