How about this: in your restatement, "the market" appears to be a neutral objective weighing function that tells the truth regardless of how uncomfortable that

How about this: in your restatement, "the market" appears to be a neutral objective weighing function that tells the truth regardless of how uncomfortable that truth might be. But "the market" is often a personification of power, with powerful interests (sometimes hidden) working together to bend the market's behavior to their ends. When that happens, if we don't see that bias, thinking of the "market" as objective is a path to being manipulated by those interests. In this case, the powerful forces are distributors and financiers who cannot operate without creative talent. The actual customers want the creative output, they have no interest in the logo at the front of the movie. So the distributors are powerful rent-seekers who would like to use technology to increase their share of the rent.