The newspaper headline doesn't matter; what they're aiming for is controlling the message that's shared over coffee between friends, at the water-cooler, on the

The newspaper headline doesn't matter; what they're aiming for is controlling the message that's shared over coffee between friends, at the water-cooler, on the office IM feed, etc. In that context, all anyone will talk about is cutting the penny. If this seem familiar, last time around it was changing the words to O Canada (http://www.cbc.ca/news/arts/music/story/2010/03/03/o-canada-anthem.html http://www.cbc.ca/news/arts/music/story/2010/03/03/o-canada-...).