Noticed the same on Amazon. Searched for Honey Oat Crunch. The first result was honey, then nestle crunch bars. The third result was the Whole Foods brand ce

Noticed the same on Amazon. Searched for Honey Oat Crunch. The first result was honey, then nestle crunch bars. The third result was the Whole Foods brand cereal. Had to click on that listing, scroll to the bottom, scroll through 3 carousels of other products to find the Cascadian Farms brand I wanted. Then I tried buying the lower priced Whole Foods brand and it had a limit of 3 and a $9.99 delivery fee which offset any savings. Do I drive there to buy it? Is the price the same in store? At that point, screw it, not going to buy it at all. Too much work just to find what I want. Customer obsession is dead at Amazon.