> when they're not working at cross purposes with a dozen other manufacturers. Manufacturers of Chromebooks mostly only deal with the outer shell and branding

> when they're not working at cross purposes with a dozen other manufacturers. Manufacturers of Chromebooks mostly only deal with the outer shell and branding of the device. The computing hardware is controlled by Google, who set strict guidelines for compatibility. The ChromeOS software is of course completely controlled by Google. This announcement sounds like it's basically creating a new brand around an even more restrictive set of higher-performance hardware requirements.