3 ms·
actually, it'll be $20.00
by aoprisan 15y ago
actually, it'll be $20.00
- artursapek 15y agoI sure wish it would. I never really understood the supposed psychology behind .99 and .95. To me, three nines looks less welcoming than three zeros.
- mahyarm 15y agoIt's so it doesn't cross the subconscious barrier of "under 20 dollars". $99.99 doesn't cross the subconscious barrier of $100 for example. It's probably been A/B tested to death, since it's so widespread among retailers.
- artursapek 15y agoWow. I'd like to think people aren't wired like that, but I guess subconsciously there's lots of exploits like this.
- mahyarm 15y agoIt's so it doesn't cross the subconscious barrier of "under 20 dollars". $99.99 doesn't cross the subconscious barrier of $100 for example. It's probably been A/B tested to death, since it's so widespread among retailers.