I think they're trying to play on the user experience revolution that capacitive touch and the iPhone brought to the world, hence framing themselves as "ex iPho

I think they're trying to play on the user experience revolution that capacitive touch and the iPhone brought to the world, hence framing themselves as "ex iPhone talent", and sell the idea that they can once again revolutionize UX into something more ephemeral. I remember when the first iPhone came out, people were like "a phone with one button? What the fuck am I gonna do with that?" And then we saw what can be done with that. I think there are still novel approaches to using computers in your personal life, but they're not readily apparent; truly novel things are never readily apparent. But if the stagnation and devolution of UX as it exists today is any indicator, I highly doubt they can pull it off. They'll either give us overpriced glasses and fake holograms for the flash factor or they'll deliver something none of us can envision, it's probably going to be the former.