You may not want to hear this advice, but attack lower hanging fruit. As an indie dev, you don't have the time or resources to try and build a hit. Your biggest

You may not want to hear this advice, but attack lower hanging fruit. As an indie dev, you don't have the time or resources to try and build a hit. Your biggest concern is money to eat tomorrow, so build apps that take less than a month to launch. Don't build mass market games, build niche stuff (educational, for kids, business utilities, etc.). App distribution is a bitch; if you're not ranked at launch, you won't be successful. Look at re-launching your app in the next month if its unsuccessful. Try in-app purchases to allow unlocks rather than selling it for 99c outright (people download free, but rarely download 99c apps when its unknown and there's so much competition out there). The timing of your release is key too. Best of luck.