> human interactions in general don't scale The reason why human interactions do in fact scale socially is because in the real world there are consequences for

> human interactions in general don't scale The reason why human interactions do in fact scale socially is because in the real world there are consequences for bad behaviour. People carry resentments but restrain themselves because of the risk to their benefits in participating in society. In the fiction that is social-media business, there are no consequences. Petty resentment trumps social principles.