I know a few that have recognized how hard it is to make a living as a musician and, as an adaptation of sorts, wholeheartedly jumped into the world of “sync li

I know a few that have recognized how hard it is to make a living as a musician and, as an adaptation of sorts, wholeheartedly jumped into the world of “sync licensing” (or is it synch?), where they are actually focusing on writing music specifically to appeal to the commercial needs of “big shitty brands.” It makes perfect sense to me. It’s a way to use your skills to help someone else do what they want to do. It’s not like I’ve had the luxury of building whatever software I want for most of my career. It usuall comes down to what some product marketing douche is convinced will make money.