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I mean how would anyone do it? Can you tell AI and humans apart with no error? How could you allow any advertising online if any person could be deep faked and
by bastawhiz 3y ago
I mean how would anyone do it? Can you tell AI and humans apart with no error? How could you allow any advertising online if any person could be deep faked and you were liable? What if it was just the text "I'm Bill Murray and I use Goodyear tires." Are you going to ask Bill Murray? Are you going to take a signed affidavit? Are you going to ban ads with people and opinions in them?
I hate advertising and I hate Facebook, but I think there's really nothing the platform can do to stop fake ads because—especially as deep fakes improve—there's nothing that any platform can do as an intermediary to practically prevent them.
That doesn't mean the advertisers can't be held liable (and they should). It's just wild to me to think that the intermediary should also be liable simply because they accepted money.