> Could you please elaborate Sure, here's an example for "contextual": If I'm in my office and say, "Alexa turn on the light", it has no idea what I'm talking

> Could you please elaborate Sure, here's an example for "contextual": If I'm in my office and say, "Alexa turn on the light", it has no idea what I'm talking about. A contextually-aware device would use some mix of signals — what Bluetooth devices are nearby, when my voice reached the mic compared to other devices within earshot, the sound of typing, etc. — to determine where I am and do the right thing. Similarly, an example for "proactive": My family has used Alexa for years, and it hasn't noticed a single routine. I haven't bothered to manually program routines because I've decided I no longer want to invest time in anything that locks me into the platform. But a proactive device would eventually figure out that humans tend to need light in dark rooms.