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Has ONDC seen any traction so far outside of pilot programs? In my circles people always order from Flipkart or Amazon.
by supriyo-biswas 3y ago
Has ONDC seen any traction so far outside of pilot programs? In my circles people always order from Flipkart or Amazon.
- ssivark 3y agoGive it some time to get there, I’d say. The strategy seems to be set start with “hyperlocal” transactions such as mobility, food/groceries, etc and onboard local businesses. If you (anyone) haven’t already tried it, I encourage you to try it out :-) https://www.thehindubusinessline.com/info-tech/with-zero-commission-ride-hailing-ondc-jolts-uber-ola/article66660072.ece https://www.thehindubusinessline.com/info-tech/with-zero-com... Once the kinks are ironed out and the platform scales a bit, I wouldn’t be surprised if the big players are eventually mandated to inter operate with ONDC, just like Visa/Mastercard got integrated into UPI a few years ago. My personal opinion is that being a more ambitious (multi-sided) effort ONDC might take some time to bootstrap and mature — but I’m hopeful.