Oddly, "moral turpitude of advertisers" is not one of the reasons for increasing ad load. There's just no way to deny that advertisers behave unethically. It's

Oddly, "moral turpitude of advertisers" is not one of the reasons for increasing ad load. There's just no way to deny that advertisers behave unethically. It's a basic assumption in "caveat emptor", one reason why the US FDA exists, and why many places have truth in advertising laws. Ignoring that fact, as this analysis does, shows that the analysis is too limited.