Ask HN: Is there something to Social Customer Service?

My weekend project is failrecovery.com. I'm hoping to use social pressure to pressure brands into taking social complaints seriously. I thought making it open, so anyone can see, could be interesting too. Eventually, anyone can see how a brand handles complaints / problems. Before I get too many hours into it, I wanted to see what you all thought. There's a lot more work that needs to be done, but is it interesting? Do you think there's something to it? failrecovery.com Thanks,