Congrats on the income. It's nothing to scoff at. But what that means is someone else is able to monetize your traffic better than you. Someone is willing to p

Congrats on the income. It's nothing to scoff at. But what that means is someone else is able to monetize your traffic better than you. Someone is willing to pay 10 cents (or whatever) for your visitor and presumably they make more than 10 cents from that person to make it worthwhile. So you need to reduce your ad income by increasing your own conversion rate. A/B testing. Find out what terms people who come to your site are searching. Find out what terms you are ranking well in Google for. High ad revenue means lost opportunity IMHO.