A decade+ later lots of people (potential customers, investors) also prefer not say “no”. In my work with startup founders, I regularly say, “people say ‘no’ i

A decade+ later lots of people (potential customers, investors) also prefer not say “no”. In my work with startup founders, I regularly say, “people say ‘no’ in a lot of ways, many are very subtle. But when they say ‘yes’ it’s clear and obvious.”