4 ms·

Facebook ad CTR and intelligence are inversely correlated

18 points by erehweb 15y ago

uncoder0 15y ago
I think this was a given however, it is nice to see it documented and backed by data. I assume this is why 'predatory' (by my definition) advertising for useless tech products such as Carbonite does so well on conservative talk radio. Conservative talk shows like Limbaugh have well documented racism and prejudice which have all been linked to a Low IQ.[1] Interesting. [1]http://pss.sagepub.com/content/early/2012/01/04/0956797611421206.abstract http://pss.sagepub.com/content/early/2012/01/04/095679761142...
- anonymoushn 15y ago
  I am a bit put off by the totally incomplete discussion of the methodology in the paper. A majority of what is actually being measured is not stated. It is difficult to do anything useful with the result when someone says to you "I found that the responses to some questions were correlated with some other data, but I will not tell you what the questions were."
  - uncoder0 15y ago
    Good point. I have not read the paper in its entirety. I think all of these variables are very hard to control for which is why I take all studies like this with a grain of salt, especially if I don't read the entire text.
AznHisoka 15y ago
I heard Yahoo searchers CTR on ads are higher than Google's as well, anyone confirm?
- uncoder0 15y ago
  I could only find older (~2yr) anecdotal evidence. I could not find anything I would quote without a disclaimer. :) (Ordered by higest CTR) #1: Bing, Yahoo, Google [1] #2: Bing, Google, Yahoo [2] [1] http://www.thepicky.com/internet/chitika-ctr-bing-vs-google-vs-yahoo/ http://www.thepicky.com/internet/chitika-ctr-bing-vs-google-... [2] http://i.marketingprofs.com/assets/images/daily-data-point/search-ad-ctr-webvisibile-Q3-2010.jpg http://i.marketingprofs.com/assets/images/daily-data-point/s...
andyakb 15y ago
grouping intelligence by state is way too broad a category to get significant results. intuitively we agree with the conclusion, but it isnt that simple [not all ads are the same] and the data doesnt back up the point
wtvanhest 15y ago
That is a weak looking trend and doesn't isolate intelligence very well. In a better statistical model it would adjust for things like age, or number of people with computers by percentage etc. Even if there was a statistical model which was reasonable it could be entirely due to the type of ad. I know I don't click on most ads because they are for things like get rich quick or or online MBA programs or other dumb stuff

18 points by erehweb 15y ago

I think this was a given however, it is nice to see it documented and backed by data. I assume this is why 'predatory' (by my definition) advertising for useless tech products such as Carbonite does so well on conservative talk radio. Conservative talk shows like Limbaugh have well documented racism and prejudice which have all been linked to a Low IQ.[1] Interesting. [1]http://pss.sagepub.com/content/early/2012/01/04/0956797611421206.abstract http://pss.sagepub.com/content/early/2012/01/04/095679761142...

anonymoushn 15y ago
I am a bit put off by the totally incomplete discussion of the methodology in the paper. A majority of what is actually being measured is not stated. It is difficult to do anything useful with the result when someone says to you "I found that the responses to some questions were correlated with some other data, but I will not tell you what the questions were."
- uncoder0 15y ago
  Good point. I have not read the paper in its entirety. I think all of these variables are very hard to control for which is why I take all studies like this with a grain of salt, especially if I don't read the entire text.

AznHisoka 15y ago

I heard Yahoo searchers CTR on ads are higher than Google's as well, anyone confirm?

uncoder0 15y ago
I could only find older (~2yr) anecdotal evidence. I could not find anything I would quote without a disclaimer. :) (Ordered by higest CTR) #1: Bing, Yahoo, Google [1] #2: Bing, Google, Yahoo [2] [1] http://www.thepicky.com/internet/chitika-ctr-bing-vs-google-vs-yahoo/ http://www.thepicky.com/internet/chitika-ctr-bing-vs-google-... [2] http://i.marketingprofs.com/assets/images/daily-data-point/search-ad-ctr-webvisibile-Q3-2010.jpg http://i.marketingprofs.com/assets/images/daily-data-point/s...

andyakb 15y ago

grouping intelligence by state is way too broad a category to get significant results. intuitively we agree with the conclusion, but it isnt that simple [not all ads are the same] and the data doesnt back up the point

wtvanhest 15y ago

That is a weak looking trend and doesn't isolate intelligence very well. In a better statistical model it would adjust for things like age, or number of people with computers by percentage etc. Even if there was a statistical model which was reasonable it could be entirely due to the type of ad. I know I don't click on most ads because they are for things like get rich quick or or online MBA programs or other dumb stuff