4 ms·
...and before that it was refined as multi-page copy in direct mail, and full-page or long copy in advertisements. Even if you changed only the formatting in a
by QuantumGood 3y ago
...and before that it was refined as multi-page copy in direct mail, and full-page or long copy in advertisements. Even if you changed only the formatting in a direct mail piece to make the copy spread over more pages, response rates went up.