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If Apple launched its own search engine and made it the default on its products, everybody would welcome that and absolutely no-one at all would denounce it as

If Apple launched its own search engine and made it the default on its products, everybody would welcome that and absolutely no-one at all would denounce it as an abuse of their dominant position on their own products and call for tougher antitrust enforcement against Apple. Also: > Apple already designs its own [list of digital services]. > The only thing missing is a full-blown Apple search engine. I dunno, being able to deploy their own baseband processors feels like a higher priority for Apple.

canadianfella 3y ago
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Affric 3y ago
> deploy their own baseband processors Will it happen though? I get that COVID will be disrupting this but in my mind this has been the next big hardware (vs device/software/service) target since Apple Silicon. In my mind it's almost Apple Car levels of vaporware.
- Kirby64 3y ago
  They're certainly trying. They bought up the old Intel modem IP and team. Qualcomm is an existential threat to their business so it makes sense to try to get them out of there.
  - ksec 3y ago
    >Qualcomm is an existential threat to their business Which part of Qualcomm is an existential threat?
    - Kirby64 3y ago
      Their continuous rent-seeking, anti-competitive behavior. Anything they touch basically seems aimed at the goal of extracting as much money as possible. All their designs basically force companies to use all their products instead of using competitor products (notice how designs with Qualcomm SoCs also have Qualcomm power, audio, and numerous other QC chips). They're a blight on the industry.
      - ksec 3y ago
        And yet they provide the best there is? Qualcomm does not bound you into audio, but do bound for certain parts where together they made better product package such as power amplifier or RF Front End with their Modem for better pricing. i.e It doesn't mean you cant buy their standalone Modem or their SoC without the others. And it was really Anti- Competitive and monopoly as many has lead ( or not lead ) to believe, Mediatek would not be eating their market share ( in terms of Unit Shipment ) top and bottom.

canadianfella 3y ago

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Affric 3y ago

> deploy their own baseband processors Will it happen though? I get that COVID will be disrupting this but in my mind this has been the next big hardware (vs device/software/service) target since Apple Silicon. In my mind it's almost Apple Car levels of vaporware.

Kirby64 3y ago
They're certainly trying. They bought up the old Intel modem IP and team. Qualcomm is an existential threat to their business so it makes sense to try to get them out of there.
- ksec 3y ago
  >Qualcomm is an existential threat to their business Which part of Qualcomm is an existential threat?
  - Kirby64 3y ago
    Their continuous rent-seeking, anti-competitive behavior. Anything they touch basically seems aimed at the goal of extracting as much money as possible. All their designs basically force companies to use all their products instead of using competitor products (notice how designs with Qualcomm SoCs also have Qualcomm power, audio, and numerous other QC chips). They're a blight on the industry.
    - ksec 3y ago
      And yet they provide the best there is? Qualcomm does not bound you into audio, but do bound for certain parts where together they made better product package such as power amplifier or RF Front End with their Modem for better pricing. i.e It doesn't mean you cant buy their standalone Modem or their SoC without the others. And it was really Anti- Competitive and monopoly as many has lead ( or not lead ) to believe, Mediatek would not be eating their market share ( in terms of Unit Shipment ) top and bottom.