There was a TC post encouraging startups to pitch their slogan in a concise format which did not follow the x for y pattern. In a few more words they mostly avo

There was a TC post encouraging startups to pitch their slogan in a concise format which did not follow the x for y pattern. In a few more words they mostly avoided the problem you are presenting here. http://techcrunch.com/2011/12/30/startups-give-us-your-best-one-sentence-pitch/ http://techcrunch.com/2011/12/30/startups-give-us-your-best-... I thought that most of them did quite well even if some ideas were unambitious even when presented in this manner.