In theoretical physics it's understood that the work is speculative, not empirical - reality always wins, after all. There's no ill will towards people who prop

In theoretical physics it's understood that the work is speculative, not empirical - reality always wins, after all. There's no ill will towards people who propose wrong theories of physics, because they are trying to guide where experimental physics should look next. Dan Ariely and Francesca Gino were faking empirical evidence, the thing that, more than anything else in science, determines what is actually true about the world. > Experiments however take much longer and if the numbers don't line up, they don't get published. If by "they" you mean experimental physics results which don't line up with popular theories, you must be talking about another planet than Earth. Physicists love nothing more than a surprising result.